Why hotel projects die after too much money is already spent
Most bad hotel decisions are not made at the end. They are made when the first weak assumptions go unchallenged.
Insights
Hospitality decision intelligence for the fuzzy early stage.
Point of view, risk framing, and first-pass judgment for hotel acquisitions, repositioning, conversions, and adaptive reuse.
Adaptive reuse is not a normal underwriting problem
Hotel conversions and adaptive reuse deals look elegant in pitch decks and messy in real execution.
A full feasibility study is not always the right first move
Some projects need a sharper first-pass assessment before they deserve a bigger consulting budget.