The pile on your desk.
A site, a question, three weeks of half-formed notes, and the email from your partner asking where this is going.
Source-backed decision intelligence for owners, developers, and investors.
Should you buy, build, reposition, or pass on this asset?
Send us the asset, the market, and the decision in front of you. You get a source-backed decision pack: recommendation, evidence, risks, approval thresholds, and next actions. Inside 24 hours for most projects. $1,499.
A real feasibility study from HVS or CBRE costs $20,000 to $100,000 and takes 6 to 12 weeks. Threshld helps you decide what deserves that spend, what should be rerouted, and what should stop now.
Have more than one live decision? Buy a 5-pack and save $1,000.
Your files stay private.
Stripe handles checkout.
Every claim is cited.
One free revision per decision pack.
Why pay for this
ChatGPT writes the memo in 20 minutes.
Threshld builds the decision pack that survives the IC.
AN AI MEMO
4 hours
of your time fixing it before anyone else sees it
A THRESHLD DECISION PACK
$1,499
delivered in 24 hours, ready to send
The question is not whether an AI tool can write something. It is whether what it writes holds up when a partner, a lender, or your IC starts asking where the numbers came from.
| What buyers actually check | ChatGPT, Claude, Gamma, Copilot | Threshld |
|---|---|---|
| Framework | Generic memo structure that works for any industry | Hospitality-specific. Comp set, ADR ceiling, four-season demand, component strategy, approval thresholds |
| Citations | Confident, some invented, no appendix check before you send it | Real public sources. STR, Lodging Econometrics, UN Tourism, WTTC. Appendix validated before shipping |
| Numbers | Cited facts, assumptions, and guesses blended into the same paragraph | Every number tagged cited, assumed, or gap. Your feasibility firm can see exactly what we know |
| Verdict | Balanced "considerations to weigh" | A forced call: Greenlight, Conditional Greenlight, Hold, Reroute, Redlight, or Stop Spend. Plus the evidence thresholds that must clear next |
| Your time | You are still the analyst. You prompt, fact-check, restructure, build the comp set | You write a brief. We run the workflow. You get the package |
Most teams who buy Threshld already tried the AI version. They came back when the memo did not survive the second meeting.
From question to package
Move the threshold to see what changes.
What 24 hours buys.
Executive Deck
Source-Backed PDF
Source Appendix
Built from your intake, public sources, and any files you upload.
The package you forward.
Executive Deck
Source-Backed PDF
Source Appendix
Forwardable to your architect, broker, partner, or lender. One free revision included.
Private delivery preview
Start with one report for $1,499. Compare bundle options →
The weekend problem
Three people are asking for an answer. You have the weekend.
The architect wants a brief. The broker wants a pro forma. Your partner wants conviction. Threshld gives you one argument that holds up in all three meetings, instead of three half-formed ones stitched together.
Demand and seasonality
Comp set and pricing
Component and amenity mix
90-day next moves
Why fast doesn't mean shallow.
Speed comes from removing the consulting-hour theater around research synthesis, structuring, and drafting. The package still has to be defensible: sources are checked, assumptions are labeled, and gaps are called out instead of hidden.
Most packages deliver inside 24 hours. Complex resort, branded-residence, or full financial-model packages can take 2 to 3 business days, and we will tell you up front if yours is one of them.
What this is not
This is the package you build before you commission a feasibility study.
A real feasibility study from HVS, CBRE, or JLL costs $20,000 to $100,000 and takes 6 to 12 weeks. It's required by your lender before you break ground. Threshld doesn't replace it.
Threshld is the argument you build so you know what to ask the feasibility firm before you sign their engagement letter. In 2024, HVS published an article admitting that many developers ask for a full feasibility study when they actually need an interim step first. Their words: "they simply may not need the full-scale, lengthy feasibility study right out of the gate." That interim step is what Threshld delivers.
Package contents
What you get.
Executive deck
Built to forward
Strategy report
Gap log included
Source appendix
Every assertion linked
Financial model
Scenario bridge
Who's behind this
The judgment behind Threshld comes from $1B+ of resort capital, not a model.
15 years modeling four-season resorts, repositionings, and destination assets for the operators and investors who actually build them. Every prompt, framework, and source standard inside Threshld reflects the same thinking I'd bring to a paid engagement, distilled into a package you can use before you commit to one.
Multiple $1B+
CAPEX projects modeled
25+
Four-season and destination assets analyzed
5x
EBITDA exit on my own ecommerce business in 2022
Clients from prior work:
If you have more than one decision
Most teams who buy one decision pack buy a second within 60 days.
One pack is the right starting point if you have a single live question. But if you already know the next decision is on the way, the second site that's on your desk, the partner question your asset manager keeps raising, the repositioning your IC hasn't approved yet, the 5-pack drops the unit cost to $1,299 and keeps every package in one dashboard.
5-pack bundle
$6,495
$1,299 per decision · saves $1,000
- Five source-backed decision packages over 12 months
- Same dashboard, same buyer account
- One free revision per package
- Referral link in your dashboard once your first package is delivered. $200 off for peers you refer, $300 toward your next package when theirs is delivered.
When your peer asks who built it.
Most people who buy Threshld first heard about it from someone who already had. Here is the math, so the conversation is not a guessing game:
They use your link. $200 comes off their first report, automatically at checkout.
Their report is delivered. $300 in account credit lands in your account, toward your next report.
Every third referred report delivered. A free report is added to your account.
Your link sits in your dashboard. When a peer mentions a project, you pass it along. No awkward favor to ask, no follow-up to chase. The math takes care of itself.
What we will and won't do.
We will:
- Show our sources. Every market claim links back to a public reference.
- Label assumptions as assumptions. You should know what we know vs. what we guessed.
- Build the package so it can be forwarded without you having to translate.
- Tell you what we couldn't find, not pretend we found it.
- Treat your files as private. Stored in private cloud storage, delivered through expiring links.
We won't:
- Pretend this replaces lender-grade feasibility, appraisal, legal, tax, or formal underwriting work. It doesn't, and you would be right to be suspicious if anyone claimed otherwise.
- Sell or share your project files.
- Use your intake for marketing.
- Generate confident-sounding slop. If a market doesn't have the data, the package will say that.
When Threshld is right, and when it isn't.
Right:
- You have a real decision in front of you and you want a structured second opinion before the consultant clock starts.
- You are about to brief an architect, brand, operator, or lender, and you want to walk in with a defensible thesis.
- You are sitting on an asset that is underperforming and you need a clean repositioning argument before the next IC.
- You are evaluating a partner's proforma and you want your own version of the math.
- You have a portfolio question that doesn't yet justify a $50K consulting engagement.
Not right:
- You need lender-grade, appraisal-grade, or formal feasibility work signed by a credentialed firm. We don't do that and you would be right to push back if any AI tool claimed it could.
- The decision is purely legal, tax, or accounting. Talk to those advisors first.
- You don't yet have a decision question. The package gets sharper when the question is sharper. If you are still figuring out what to ask, book a short call before you buy.
Ready to build a package?
Start with one decision pack if there is one decision on your desk. Buy the 5-pack bundle if you already know the next decision is coming. Every package includes one free revision, and your referral link appears once your first package is delivered.
Not sure if your project fits? Book a 15 min call before checkout →